How To Write A Non-Viral Medium Article — And Be Happy About It

“Viral” writing has become synonymous with formulaic magic … do this, not that, and presto, your article’s gone viral. As a writer, I REALLY want a piece of the magic, but sometimes, I flinch at the idea of writing “viral content,” which feels like the ol’ “bait and hook.” The digital ocean is stocked with hungry readers, and into this wide deep of noise and static, many of today’s…